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My Role
Background & Goal
In 2022, topics like blockchain, Web3, the metaverse, and crypto have taken center stage in discussions worldwide.
NXG Labs aims to swiftly develop an experimental product to explore the potential of Web3 social applications.
Project Overview
06/2022 - 06/2023
The first web3 social metaverse for everyone
Design Director: End-to-end app design from inception to launch, including user research, concept selection, UX design of the app, and website design.
Project Overview
Background & Goal
My Role
Personas
Leo
Crypto Trader
Goals
Join a Web3 community to talk about crypto and Web3 technologies
Frustrations
Lack of opportunities to show my NFTs and use them
Ayushi
Web3 Beginner
Goals
Learn more about the web3 industry and talk to people who interested in web3
Frustrations
Learning and getting into web3 is too hard, even creating a virtual wallet is complicated
Sam
Socializer
Goals
A freer and more creative way of meeting the people I like online
Frustrations
Getting bored of the "swipe" dating apps
Ideation
Create a vibrant Nuwa space for a fresh start and lively social connections.
User Journey - Storyline
Come to Nuwa spaceship
Identity Test
Get a new Nuwa ID
Welcome to Nuwa
Build new connections
Functions
Sign up
Identity Test
Get unique SBT
Home Page
Use the app and chat with people
Milestone
Milestone
Version 01: Smooth user experience
Basic functions include onboarding, a matching system, chat, moment, profile
01/2023-04/2023
Version 02: Engaging user experience and commercialization
Advanced functions include NFT Market, AR chatting system, virtual pocket
HMW & Solutions
01 "How might we design a smooth onboarding experience with a unique personality test?"
- Register Flow
- Personality Test & Soul Bound Token(SBT)
02 "How might we design creative interactions that fit the theme of the NUWA metaverse and enable seamless interactions between users?"
We've made an innovation in the interaction design of the nuwa home page, setting it apart from conventional social apps and the swiping mechanism seen in dating apps.
Our approach aligns well with the metaverse theme and Web3 technology, enabling users to assume the role of planet inhabitants represented by light points. Users can freely rotate the planet, explore online players, click on these light points to access user profiles, and initiate direct chats or follow one another.
Home Page
Nuwa Planet
Rotate the planet and click on the dots above to view the user's profile, follow them and chat.
Quick Match
Immediately match with people who have similar interests.
Filter
The filter allows you to choose whether to display individuals on the planet as male, female, or other genders.
Shack
Tap the icon or shake the phone to switch the batch of people displayed on the planet.
Chat Page
Interests
Other people's interests are displayed on the chat page, prompting users to start a related topic.
Emojis
The app customizes emojis with exclusive effects to attract users.
Quick chat
Successful online matches can chat directly.
03 "How might we incentivize users to create and share content while fostering a positive environment in nuwa metaverse?"
1. We have developed a well-established engagement mechanism for promotion incentives.
Profile
Finish tasks to upgrade, and win cryptos and NFT, cryptos can be withdrawn through the exchange platform (Binance), missions include:
- Daily Check-In
- Invite Friends
- Share your stories (post)
- Comment on other users' posts and initiate interactions
2. We have implemented features encouraging engagement, such as likes, comments, shares, and direct messaging. These interactions are easily accessible and add value to the user experience.
Moment
This is the "Moment" page, where we post new events and news in the banner area, where users can share moments of their lives, as well as insights and information about web3.
People can swipe those posts through like swipe in TikTok to see videos or images posted by other users and interact directly with creators they interested in.
Easily like and comment
To increase interaction, there is an entry point for clicking on likes and comments both when the post is clicked on and in the preview state.
Directly chat with others
If the user wants to chat with someone directly from the post, the user needs to send a gift to start conversations.
Premium Service
To enhance user engagement, we designed the new personal test to align closely with the Nuwa topic, effectively conveying the app's background story as one of the premium services.
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